Site updated for February 1, 2010
Massive Open Bid Real Estate Marketing
The
Open Bid System compresses the buying process into a single weekend. It also compresses
the real estate marketing budget into a much tighter timeframe than normal. The
average home sold through a Real Estate Broker requires a marketing outlay of
at least one percent, or, roughly, $1,000 for every $100,000 worth of appraised
home value. This real estate budget is usually spread over the lifetime of
a sale (defined as "from listing to closing," and not "from
listing to contract" ... brokers and their agents only get paid once a real
estate contract successful closes, and so they normally budget on that basis).
Although the average home is only actively listed in the
current "hot" market for 32 days, it takes between between 3 and
4 times as long to successfully conclude the real estate sale at the
closing table. So, for example, a $400,000 home contributes about $4,000 to the
marketing budget of a Real Estate Brokerage, spread over a 3 to 4 month period. With
Open Bidding, the real estate marketing outlay occurs the weekend of the sale
with a media campaign that could never be sustained beyond a single weekend.
A steady stream of less-expensive, proprietary Open Bid
"feeder" marketing occurs in the 3-4 weeks leading up to the bid weekend
-- real estate e-mail campaigns and block ads in classified sections
directing home buyers to a home's exclusive, unique Open Bid website. Why
It Works. There are no "casual" buyers of real
estate. It's not toothpaste. It's the largest equity purchase most people make
in their lives. There are buyers and there are lookers, and they change every
day on a local level. Real estate is always local. The active
buyer of a home in the Rocky Mountains is not interested in a beachfront
condo in Boca Raton. The Open Bid system consistently
attains top dollar because of the "dynamic" nature of the real estate
market itself. In any given week, there are Active Buyers who will
pay top dollar for their dream home. There are even more Passive Buyers
who will look, not quite ready to make the move. There are a very large number
of real estate Tire Kickers ... folks who have nothing better to do on
a weekend than get some poor Realtor® to drive them around, looking at homes
they have no intention of buying. 
ALL
of these people play critical roles in the Real Estate Open Bid System.
All of them change every week ... hence the dynamic nature of the real
estate market (it is not static). Active Buyers'
have an obvious purpose. Passive Buyers and real estate Tire Kickers? They tend
to drive up the price of a home with their presence, even if their only
reason for being there is curiosity. The Active Buyers
don't know what all those people are doing in their future home
... but they know that if they buy the place, they can ask them to leave. How
do you get all of these people into your home on the weekend of your Open
Bid? That's what Temple and Kerstin Williams do, and they can show you their unique
and proprietary open bid system in detail if you want to set up an appointment
with them. Phone us right now. Pass your
cursor over the photo below for the phone number. 
If
you'd like to know more about the Open Bid Team that will work for you,
please click the link below: 
If
you want to sell your home commission-free, click on the banner ad immediately
below: 
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